Conversion Rate Optimization Manager
The CRO Manager will be responsible for conceptualizing, testing, and implementing improvements to conversion actions within our marketing funnels. They have a strong understanding and hands-on experience with A/B testing and website analytics. The CRO Manager develops strategies & tactics that help drive performance and insights for our web properties.
This is a full time in-office role in Walnut Creek, CA
Responsibilities:
- Assist in propelling data-driven web optimization strategies for all of our web properties for marketing/conversion effectiveness.
- Contribute to creating compelling user experiences delivering high-converting landing pages for various traffic sources through our conversion funnels.
- Support end-to-end A/B test execution, including setup and QA within experimentation platforms (VWO experience preferred).
- Collaborate with the engineering and design team to deliver flawless ab tests and ensure they are up to date.
- Follow testing roadmap and contribute to improved user experiences that remove barriers to conversion across the web user journey.
- Utilize digital marketing knowledge to understand ROAS from different Campaigns/AdGroups/Keywords and optimize the user experience by creating/refining custom landing pages or provide suggestions for improvement to the SEM team.
- Assist in firefighting and identifying bugs before testing to ensure bug free experience.
- Experience in qualitative and quantitative research tools to derive meaningful observations for ideation.
- Employ UX best practices across websites and landing page flows to create a unified user experience, leading with content-first design.
- Partner with the marketing team to write crisp, high-quality, on-brand copy for campaigns, products, and services.
Who you are & what makes you qualified:
- 3+ years working on conversion rate optimization, testing and personalization programs for consumer websites
- Track record of achieving statistically significant lift via conversion rate optimization
- Demonstrated ability to envision the future state, test hypotheses, and synthesize facts and insights into concrete, actionable strategies and tactical plans
- Highly organized and autonomous, but also collaborative and able to work cross-functionally
- Exceptional problem solving and quantitative skills, and ability to concisely communicate data, context, and implications
- Experience with audience segmentation for testing purposes
- Positive outlook, fun, flexible, and creative
- Hardworking, persistent, and dependable
- BA/BS in relevant field required
- Experience with A/B testing landing pages is a plus.
- Experience with VWO is a huge plus.
Compensation: $90,000-100,000k
Compensation will be determined by factors including knowledge and skills, role-specific qualifications, market location, and experience.
Life at Buyerlink:
- Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community.
- Join forces with our diverse Global Community and connect with team members from all over the world.
- We offer a comprehensive extended health benefits package to ensure your total well-being.
- We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities.
- Enjoy delectable, complimentary lunches, and participate in exciting team events in-office.
The types of Personal Information we may collect (directly from you or from Third Party-sources) and our privacy practices depend on the nature of the relationship you have with Buyerlink and the requirements of applicable law. We endeavor to collect information only relevant for the purposes of processing. As part of our recruitment process, certain roles at Buyerlink may include a technical or skills-based assessment administered through an approved third-party provider. In some cases, and only with your explicit consent at the time of testing, AI-based proctoring or monitoring (such as webcam, screen activity, or behavioral signals) may be used to help maintain assessment integrity. By continuing, you agree to Buyerlink's privacy policy, which can be accessed here.